Small Business Design Resources

Get iPod Users Interested in Your Small Business

As the world becomes more and more reliable on technical gadgets, almost everybody you know has an iPod or iPhone or some tool to listen to their music or keep them on the web while on the go. More and more people are accessing the internet and your website with these devices. It’s not a bad idea to learn ways to keep this group of people interested in what you have to offer by catering to their choice of electronic devices.

Get Apps
Everybody who owns these iDevices crave apps! Applications are what make iPod users continue using these gadgets for more than just simple music, photo and media enjoyment. You can actually create an application yourself, or you could outsource if you feel you’re incapable. Either way, you can include an app in your small business design that allows visitors to download the application to access your website easily, with just the click of a button. You can also get very creative with apps. They don’t need to lead users to your website alone; they can also include some form of game to engage them. Free apps for your visitors are definitely a great choice for your website. You can search for tutorials to make your own applications or check out a variety of helpful videos on YouTube.

Podcasts
If you have something to say, say it with a podcast. It could be a great attribute to your small business. You could make one weekly, monthly or anytime you’d like. The great thing about a podcast is that it’s incredibly easy to create and requires very little equipment. If you have a computer, a microphone and a website, you’re set. Consider publishing your podcast to your website’s blog. When you’re done creating it, list it in the iTunes Directory and search engines like Yahoo! Audio Search. You may be surprised just how many listeners you have. You can also do video podcasts. These would be great if you want to create a “Vodcast” for new products you may be showcasing on your site.
According to Apple, 220 million iPods have been sold worldwide. That’s a lot of potential clients. By applying the techniques to your small business, your business will become more accommodating to those who wish to use their iPods to access information that you have to share.