Helping Small Business Owners
Understand Online and Print Media
I came across this video that is dead on about Inbound Marketing.
It’s By HubSpot’s Rebecca Corliss
Check it out:
Tags: inbound marketing
Linking, SEO | Yiana Palacios | 
December 11, 2008 3:29 pm | 
Comments (0)
Everybody is jumping on the Search engine optimization bandwagon these days. With the cost of pay per click advertising going through the roof as the competition intensifies, many corporations are looking at Organic search as a way to diversify and reduce their overall cost per action. SEO is certainly not for free, but it is very effective in driving thousands of leads to a site, if done right.
Many folks spends hours a day to optimize their campaigns for Google and Yahoo by improving their title tags, and writing better content, but unless you know about the top negative organic search factors, you are not going to be able to avoid the pitfalls in the way.
Here are the top 5 negative search engine ranking factors:
1. Duplicate Title/Meta Tags: many folks use content manage systems that do not create optimized title and meta tags for each page. You should always try to keep you tags unique per page. Duplicate tags are the best way to end up in the supplementary index (the one people usually don’t see).
2. Duplicate Content: using duplicate content on your web page tells search engines that you have really no new value to add for your audience. So you shouldn’t be surprised if search-engines try to penalize you for using other people’s content on your site.
3. Linking to Banner Farms: linking to a site is similar to giving it a vote of confidence. If you link to a spam or link farm, you are going to lose your credibility with search engines. Always try to avoid linking to any site you don’t know or trust.
4. Selling Links: Google, specifically, hates folks who try to get unfair competitive advantage over their rivals and manipulate search results. Buying and selling links used to work for a while, but selling can get you penalized these days. Buyers are less likely to be penalized, but there have been cases that serial buyers have had their paid links discounted by engines.
5. Server errors: you should always try to adopt a hosting plan that is reliable and comes with 99.9% up-time. You simply can’t afford to have your site being down when Google agents come to go through your pages. That simply gets you penalized, and it may take a long time to get your ranking back.
Google and other engines are all about providing quality search results to searchers. You simply make them look bad by making the above mistakes. Focus on quality and value for your audience, and your organic results will come.
By Panah C Rad
Looking for more killer search engine optimization tips? For more SEO tips and tricks, visit SEOABC.com.
SEOABC.com is your source of latest search engine optimization tips and developments: http://www.seoabc.net
Article Source: http://EzineArticles.com/?expert=Panah_C_Rad
http://EzineArticles.com/?Top-5-Negative-Organic-Search-Factors&id=1649373
Tags: negative ranking, SEO
SEO | Yiana Palacios | November 2, 2008 1:22 am | Comments (0)
So you’ve just finished creating your new website. It looks good and you are ready for the visitors, you can’t wait for the traffic to come. So how are you going to get traffic to your new site? You will now need to promote your new site. Here are a few things you could start with:
1. Submit your site to the Search Engines.
If you want people to find your site then you should start by submitting your site to the biggest 3 search engines, which are Google Yahoo and MSN. They will find your site eventually without submitting to them but why wait. You should also submit your site to all the other lesser-known search engines because some people don’t or can’t use the big 3. Can be time consuming to submit your site to most of them so Search Engine Submission Software is recommended for this.
2. Submit your site to Directories.
People go here to find other websites. Provides good incoming links when your site is listed on directories, which can over time increase your website’s popularity and SE rankings. There are so many directories that this can also be time consuming.
3. Submit your site to Classifieds.
Was once considered to be an excellent way to get traffic to your site but not as effective today, however, it still could be worth your while submitting your site to the classified sites using Search Engine Submission Software because most of those sites are considered high traffic sites.
The above three methods are great ways to promote your site and start getting traffic but they can be very time consuming if you decide to submit your site manually to the above, however, there is a much faster and incredibly simpler way to get your site on over 700,000 Search Engines, Directories, Classifieds, Online Malls and Link pages by using Search Engine Submission Software like this http://www.easy.top5submitters.com
You could also consider other ways of getting visitors to your site like
1. Article Distribution – Writing articles about what can be found on your site and distributing them to article directories with a link to your site included in every article you write.
2. Participate in Forums that are related to your sites content – Post your opinion or expertise on the subject matter, and over time you’ll be allowed add a link to your site with every post you make.
3. Add lots of related links to your site – This is reciprocal linking where someone adds your link to their site while you agree to add their link to your site – make sure the sites you link to are related to your site in some way, this will improve your search engine ranking for more traffic, eg. If you have a weight loss site you should link to other weight loss related sites like health, fitness, diet, exercise.
4. Use Pay Per Click (PPC) – Brings in quality traffic but it can get costly if you don’t know what you’re doing. Every time someone visits your site it will cost you a pre-determined amount usually a few cents. I recommend you learn all about this method before you dive in, however, you can at least set your limit on how much you are willing to spend on this.
5.Traffic Exchanges – This is where you view other people’s sites to gain credits that will allow them to view your site. Most of the people viewing your site will have no interest in your site, they are only clicking on your site to gain credits. Worth a try because it’s free to join.
6. Advertise in Ezines – This can be an excellent way to advertise your website. Only use ezines that are related to your site and have a large circulation. Allow your site ad a few months of advertising to get the best value.
7. Hit Boosters – Instant traffic to your site using software technology. Some can be quite useless but others can bring in truly remarkable results for your site. Here’s a good one http://www.traffic.top5submitters.com
There are many more traffic gaining techniques. The above are 10 good ways that will get traffic to your site and a couple of solutions to your site promotion ventures. My advice is to try the above first and then when you are familiar with them you can look for other methods.
Visit Site: Site Submit Traffic
SEO | Yiana Palacios | June 20, 2008 9:20 am | Comments (0)
Producing videos is now something anyone with a computer can do.
How do I create videos to help my website? Everyone would like to know the answer to this question. First of all, use the ecard images that you can get from joining the EcardSystem.com. These ecards can be a part of your video. Make it short and to the point.
Submit your videos to the search engines, YouTube, Google and Yahoo Video directories and sit back and wait. You will begin to see all the traffic that you only dreamed of logging on to your site.
Think this is a pipe dream? Think again. With the right video, this can happen. When you begin producing videos that go viral, you be letting thousands, if not millions of people know what you have to offer.
One simple little video can be viewed literally thousands of times. When submitted to the major search engines such as Google and Yahoo, the number of people who may see them is unlimited.
While you try to keep it short, you still want it to be informative. If the person viewing your video does not get anything from it, the video is worthless.
What you are trying to do is get the most information in the shortest time into a video while still keeping it interesting.
If you are an owner of a website, you are trying to make a success of your site. The more traffic you can get to your site, the more money this will generate.
Do not get lost in the concept of creating a video. If your video is poorly constructed, you may as well not have one.
The idea is to make something that will have people saying, ”Wow, I need to check out this website.”
There are many good ideas for using a web video to get people to go to your website. When you begin producing videos that get the viewer involved in it, you will have their attention. When you get to this point, it is time to let your brain start working on ideas for what clients want.
Put yourself in the place of the client. What would interest you enough in a video to get you to go to the website for more information?
If you try to think as the client would think, you may come up with some really good ideas of what will make people want to find out more about your product.
If you think this is something you would like to know more about, you could download a report that will give you more information on how to succeed. The report is free and is short, with enough examples to get you ready to increase your sales in the shortest time possible.
Want to learn more about how to go about producing videos? Check out EcardSystem.com today.
Tags: video, Website Content
SEO, Social Media, Website Content | Yiana Palacios | June 11, 2008 2:44 pm | Comments (0)
Subscribe
Can You Have More Sales, Too?Helping over 120,000+ businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years.
Take a Free Test Drive today!