Small Business Design Resources

Producing videos for your site just got a lot easier!

Producing videos is now something anyone with a computer can do.

How do I create videos to help my website? Everyone would like to know the answer to this question. First of all, use the ecard images that you can get from joining the EcardSystem.com. These ecards can be a part of your video. Make it short and to the point.

Submit your videos to the search engines, YouTube, Google and Yahoo Video directories and sit back and wait. You will begin to see all the traffic that you only dreamed of logging on to your site.

Think this is a pipe dream? Think again. With the right video, this can happen. When you begin producing videos that go viral, you be letting thousands, if not millions of people know what you have to offer.

One simple little video can be viewed literally thousands of times. When submitted to the major search engines such as Google and Yahoo, the number of people who may see them is unlimited.

While you try to keep it short, you still want it to be informative. If the person viewing your video does not get anything from it, the video is worthless.

What you are trying to do is get the most information in the shortest time into a video while still keeping it interesting.

If you are an owner of a website, you are trying to make a success of your site. The more traffic you can get to your site, the more money this will generate.

Do not get lost in the concept of creating a video. If your video is poorly constructed, you may as well not have one.

The idea is to make something that will have people saying, ”Wow, I need to check out this website.”

There are many good ideas for using a web video to get people to go to your website. When you begin producing videos that get the viewer involved in it, you will have their attention. When you get to this point, it is time to let your brain start working on ideas for what clients want.

Put yourself in the place of the client. What would interest you enough in a video to get you to go to the website for more information?

If you try to think as the client would think, you may come up with some really good ideas of what will make people want to find out more about your product.

If you think this is something you would like to know more about, you could download a report that will give you more information on how to succeed. The report is free and is short, with enough examples to get you ready to increase your sales in the shortest time possible.

Want to learn more about how to go about producing videos? Check out EcardSystem.com today.

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Richard Gorham is the founder and President of www.EcardSystem.com. He is also the author of the audiobook series, “A Leadership Series for Successful Living”. Gorham provides other free and low-cost tools and resources at his other websites, which include, www.Leadership-Tools.com, www.LeadershipAudio.com and www.Debt-to-Income.com.

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Free Business Listing

As a small business owner it’s your responsibility to get the word out about your business. I’ve compiled a few links that will take you to some popular sites that let you submit your physical (brick and mortar) store location information, hours, time and other things that people usually search for online.

All of these are free, but have an option if you want to upgrade to a paying account.

• Google Maps
• Yahoo! Business Listing
• Merchant Circle
• SuperPages.com
• YellowPages.com

What is a FTP?

FTP stands for File Transfer Protocol. FTP is used for downloading and uploading files from the web, such as documents, images and mp3. Basically it’s your computer connecting to a server and getting or placing files on that server. On the back end, it works just like the folder system on your home computer. You can create, name, and delete folders and sub folders.

How can I use a FTP? You will need to download a software that is referred to as a FTP client. There are many FTP clients to chose from, but one that I like to recommend is a free, secure, cross-platform that is an add on to the Firefox browser called FireFTP. See how to install FireFTP plugin on your computer.

To have access to a particular web site’s FTP, you would need to request the login and password from the web site designer.

Why can’t I use my e-mail to send files? You can still use e-mail to send files, but a FTP is a great alternative. With e-mail you can send only a hand full of documents at a time. Many servers wont send e-mails that are too big in file size. Plus, attachments in an e-mail need to be encoded and that increases the file size. With FTP on the other-hand, you’re able to send bigger files and they’re not encoded.

When would I need to use a FTP instead of e-mail? For example, when you’re working with a web designer to build your web site, the designer will ask you to upload your images or any relevant files to them using their FTP. You will then be provided with a login and password to upload your files.

Personalized e-mail address

Be more professional by getting a personalized e-mail for your company. In this tech savvy age having an e-mail address from a free e-mail provider such as Yahoo! or Google makes your company look unprofessional. Your small business will appear trustworthy if you have a personalized e-mail address.

Unprofessional	Professional
mycompany@yahoo.com	name@mycompany.com

To get started:

1. First you will need to choose and purchase a domain name. A domain name is also known as a web site address.

IMPORTANT: You don’t have to build a web site in order to use your domain name.

2. Set up your e-mail. Most domain providers will have instructions on how to set up your mailbox. I always suggest to setup a general mailbox for example: info@mycompany.com and then individual e-mails with personnel names for example: name@mycompany.com.

What is Link-building?

To understand link-building, first you’ll need to know what is link popularity. Link popularity simply refers to the number and quality of links that are pointing to your site. This shows how popular your site is. If done correctly, this has a great impact on your SEO ranking. If for example the sites that are linking to yours are spam sites, than you will get a lower ranking, but if the sites that are linking to yours are positive sites you’ll get a higher ranking.

So link-building is when you establish a connection with other web sites and ask them to include your link on their site. The search engines want your site to link from authoritative sites, or to have your links come from sites that share the same interest as your site.

The most common way of building links is by link exchange. This is when you exchange links with the site that you want your link to appear on. Now, remember that not every site owner will agree to a link exchange, specially if they’re your competition.

Here are some tips on link exchange:
1. Exchange links from web sites that will bring your target audience to your site. Target audience are visitors that would be interested in your products/services.

2. DO NOT request a link exchange just from anybody. For example, if you’re selling shoes don’t request a link exchange from a dentist. This would not benefit your target audience and in fact may lower your ranking with the search engines.

3. Make sure your web site is complete with valuable content for your visitors. Most web site owners will not exchange links with you if there’s nothing of interest to your target audience on your site.

4. Keep your link pages to a maximum of 25 links per page and make sure it’s search engine friendly.

5. When requesting for a link exchange, Always add their link on your page first and them request a for them to place your link on their site.

6. Keep your link title and description short. Try to keep the description to no more than 200 characters.

7. Make it even easier for them to include your link on their site, give them the exact HTML code to cut and paste on their site. You can even create banners/buttons with your link and provide that for a link exchange.