Boost Your Small Business Reputation with Customer Testimonials

If you haven’t set aside some space on your small business website for customer testimonials, now’s the time to consider making room. People feel comfortable when they can read what others feel about your product or service. If you’re ready to incorporate customer testimonials into your small business website design, here are a few easy tips.

Consider sending out surveys via e-mail or snail mail and request that your previous customers write a little bit about their experience with your company. Let them know that their words may be published on your website for others to read. Also, let them chose whether or not to include their name and location. Then, it’s your choice which testimonials to use on your website, but know that both good and bad testimonials can be highly effective marketing tools for your business.

Superb customer testimonials look great on a website, but what happens when you get a response that was less than satisfactory? It’s ok! You can implement the negative feedback onto your website; it will make your business look more realistic. We all know that not every customer can have an exceptional experience, but it’s how your business handles the experience that will prove valuable to potential clients. Go ahead and feel free to post that negative feedback, along with what you did to try and resolve the issue. Then, allow that customer to reply to the resolution. Hopefully, you’ll have solved a problem that will help your business in the future and change an unhappy customer into a potential repeat. No room on your website for customer testimonials? Consider expanding your website, but in the meantime, use social networking websites like Facebook and Twitter. Invite friends and fans of your page to comment on their experience with your small business. The great thing is, you can easily reply to their responses.

Customer testimonials are one of the best and easiest marketing strategies’ to implement into your small business design. You’ll learn exactly how clients feel about your services and you may even learn some problem solving techniques in the process.

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