QR Codes are the Future of Small Business Marketing

A QR Code (aka: Quick Response Code) is a two-dimensional barcode that can be read by specific QR readers, which are available as convenient applications for download on your smart phone. It’s the 21st century way to get all of your contact and networking information to interested persons with just a button push from your iPhone.

Created in 1994 by Toyota, QR codes were the efficient way to log vehicle information, but these trendy and even “artistic” blocks of black and white have become a great way for a small business to get information into the hands of potential clients with very little effort. How do you get your very own QR code? Simple, go to a generator website like: qrcode.kaywa.com and enter in all the information you want contained in your code. Within seconds and completely free of charge, you’ll have your very own small business QR code to download on to anything you’d like. Put it on your website’s contact page, print it out on business cards, postcards and newsletters. So many people are making the switch right now to smart phones, QR codes are the hot new way to get your information to potential clients correctly and completely. Verizon is going to be releasing their iPhone on February 10th, 2011. You can even program your code to have them following your Twitter page or whatever social networking website you choose. It’s the perfect marketing scheme for your small business design. Companies are even putting them on t-shirts.

With QR codes, there is nothing you can’t do. Beyond basic contact information, social networking information and even your logo, you can implement coupons, maps and even simplify online ordering with price lists, menus and easy checkouts. The marketing world is catching on to the simplicity and creativity of QR codes, so if your small business marketing plan doesn’t have one yet, what are you waiting for?

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