Steer Holiday Shoppers in the Right Direction

With the holiday shopping season in full force, have you prepared your small business website for the upcoming festivities? Now is the time to make sure you’re targeting the holiday market to maximize your company’s profitability this season.

Make sure your website is equipped with the best keywords for the job. Without key-wording your website properly, customers will not have very much luck when searching for the products or services you have to sell this holiday season. It’s perfectly acceptable to change keywords on your website around for the holidays to target those online shoppers. In fact, changing and experimenting with keywords in general is a smart part of small business website design.

What Do You Mean By Holiday Keywords?
You may already have valuable keywords present within the pages of your website. When you freshen your content for the holiday season, you want to put in popular words or phrases in that will help the general public locate your website easily in search engine results. Below are some popular holiday targeted keywords and phrasing that you may find will work for what your company’s website has to offer:

• Great Gifts Under $25
• Perfect Gifts for Dad
• Holiday Gift Ideas for 2010
• Affordable Christmas Gifts

As you can see, these are some very popular, yet generic search terms people will be using to locate gifts for their loved ones this year. You may ask “well should I use the word Christmas in my keywords?” That is completely up to you. Using Holiday in place of Christmas will get the same meaning across, but there are quite a few people who will use the term Christmas in search engines when looking to do online shopping. Studies show that businesses that use Christmas as a part of their marketing strategy are not really losing out on sales. Consider not only adding Christmas, but other terms like Hanukah or Kwanza to make your key phrases as well as your website looking well-rounded.

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