Black Friday Profits for Your Small Business

We are less than two weeks away from this year’s Black Friday. On this day, many wake up still full from turkey dinners the night before at the crack of dawn in search of discount merchandise madness. When we think of Black Friday discounts, we think about retail. We think of heavy traffic anywhere near malls and shopping centers. How often do we think about Black Friday deals online? Small businesses can benefit from holding these specials on their own websites.

Consider incorporating your own Black Friday deals into your small business design this holiday season. First, start by advertising your intentions. Create a newsletter or email message to be sent to your client list. Let them know what deals your website will be showcasing and let them know how long they have to act on them!

Are you unsure about what Black Friday goodies you can offer to customers? A simple discount is always a good start. Some other great ideas are:
• Discounted shipping or free shipping
• Free gift with purchases
• Coupons towards the next purchase

While these are all great ideas for your Black Friday campaign, it’s up to you to decide which promotional deal will be the best fit with your business. Make sure you get your newsletter mailed out about 3 business days before the holiday. It gives people enough time to read it, but not enough time to forget about it. Don’t overlook one of our other previous articles on newsletters and how to keep your company’s emails from winding up in the spam folder.

Have a happy Thanksgiving holiday and a prosperous Black Friday!

Small Business Design Resources