Small Business Profile: Kisha Kingston, Royale Amethyst Invitations, LLC


(646) 552-7015	contact via email			RoyalAmethystLLC.com

Tell us your story of why and how you decided to start your own business.
It all began in December 2008, when I had the opportunity to plan my sister’s winter themed bridal shower. After unsuccessful attempts to find the right stationery for the occasion, I decided to get creative and design my very own. End result, a satisfied bride-to-be and the birth of a new venture.

Shortly after, I started promoting my services to friends, family and co-workers which resulted in me being the “go-to” person for their event stationery needs. Within months my services were requested for baptisms, baby showers, weddings and small business branding. It was the success of these past orders that led me to continue on the path of event stationery and start my own business. Deciding the name for the business was quite simple and personal. I decided to use her birthstone, Amethyst, and the royalty that the stone represents, hence the name Royale Amethyst Invitations.

How would your customers describe your business?
My clients would describe my business as being full of quality, service and creativity.

Client Comments:

• I have to tell you the first word that comes to mind when I think of “Royale Amethyst Invitations” is…. Wow !! The young lady who is the brains behind this company is Fabulous, she knew exactly where I was going for my Jewelry party invitations it was as if she was in my head thinking what I was thinking…the finished product literally took my breath away….my invitations were simply “FAB” –Kurt W.

• Thanks to ROYALE AMETHYST Invitations! My invitations for my sister’s baby shower were the least of my worries. The service I received was very professional yet friendly. I recommend ROYALE AMETHYST INVITATIONS to anyone wanting the best stationery. Thx – Onica B.

What’s unique about your business, how do you differ from your competitors?
My business is all about service and my clients can attest to receiving personal service from conception to completion of their order. I take into account their vision when designing custom stationery and with strong attention to detail I am capable of bringing their vision to life. When I am designing I always think “outside of the box”.

What’s your most popular product?
I would have to say the Pocket invitation because it is more elegant and looks great with add-ons including ribbons, feathers and embellishments.

How do you market your business?
I market my business through social media. I am very active on Twitter, Facebook and my Blog. I also post my business information on wedding sites such as Wedding Wire, Project Wedding and Bridal Tweet.

What role does your website play in your business?
My website plays as the main source of information for Royale Amethyst Invitations. My clients will find important information such as my biography, frequently asked questions, social media links and photo gallery. My website is my online business card and resume.

What would you say to small businesses who currently don’t have a website or have neglected it?
A website is a necessity for anyone conducting business. It is the main place your clients will go to gain more knowledge about your company and what it has to offer. Similar to how an invitation sets the tone for an event, a website with proper maintenance does the same for your business.

Anything additional you want to tell us about your business that we don’t know yet?
Since the launch of Royale Amethyst Invitations, I was nominated and won the 2010 Twinkie Award for Best Social Media Marketing Campaign. My company is also privileged to have clientele that exclusively uses my custom invitations to send to the offices of local politicians as well as the White House.

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