Website Critique: Jewelry inspired by nature

Arjeent is a unique jewelry making website. They make jewelry inspired by nature and also custom jewelry taken from a provided photo from a customer. The video website critique of their website www.arjeent.com gives suggestions on how to improve the navigation and make finding the right type of jewelry to purchase much easier for the average user.

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Overall Improvements

• The current website is generic, make it pop more and showcase that unique feel that the products have.

Homepage

• Don’t just jump directly into showing the products, explain/show the user what the website is about. Because this is so unique, you need to find that “WOW” and bring it to the homepage.
• Use the homepage to show promotions, specials, and/or even advertise the custom jewelry from photo section.
• Create a call-to-action! Don’t make your users stop and wonder what to do or where to go on your website. A call-to-action prompts the user to choose to either do this or that and explore the website.

Swarovski product page example

Products

• Users are use to seeing a navigation where they can choose what product they want to shop by. Give them this option of choosing either to shop by the specific jewelry item or even by the animal type.
• Give more description to each product. This will not only help the user but will start improving your SEO.
• Under each animal that has multiple choice of jewelry items, you can say “also available in…”. This way you’re giving the user options of the jewelry type for a particular animal.
• Take a look at other well known jewelry websites and see how they showcase their products (see image of the Swarovski product page to the right).

More website critiques

Of course there are more things to dive deeply into making this site better such as search engine optimization, but this is a whole different subject and will require it’s own review.

If you’re viewing this review and want to add more suggestions, please add your comments below.

Disclaimer

The video website critique and suggestions are for you to review and take what you feel will better your business website. There’s no guarantee that the suggestions mentioned will improve your business. Design Leap is not held responsible for any negative outcome.

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