Small Business Design Resources

Website Critique: Independent at home

Independent at home provides home medical equipment and supplies to aid individuals independence and safety. The video website critique of www.independentathome.com covers some points where the website can use some improvement to make it easier for shoppers to browse and search engines to index the site.

Overall Improvements

• Take it up a notch into making the website more professional and organized.

• Let a professional design your business logo and use it throughout the website and all your marketing materials.

• Remove all “empty” categories. Finding an empty category makes the user think that they’re waisting their time and can move on to a competitor.

• Make all your photos the same size to make the products look more professional.

• Make “Add to Cart” button stand out to prompt action from the user.

• Add more links to your inner pages. Each category should have some text at the bottom with keywords that link to the inner pages.

• To help out the search engines, add more description text to each product. Search engines love content, give it to them!

Homepage

• The top header can be more attractive and more professional looking.

• Add a call-to-action before listing all your products. When a visitor comes to a website they have a task in mind to accomplish, steer them in the direction of what you want them to accomplish on your site.

Other recommendation

Add a blog to the website and keep adding relevant articles with keywords that link back to your product pages to boost search engine activity.

More website critiques

Of course there are more things to dive deeply into making this site better such as search engine optimization, but this is a whole different subject and will require it’s own review.

If you’re viewing this review and want to add more suggestions, please add your comments below.

Disclaimer

The video website critique and suggestions are for you to review and take what you feel will better your business website. There’s no guarantee that the suggestions mentioned will improve your business. Design Leap is not held responsible for any negative outcome.