Small Business Design Resources

Website Critique: Unique, motorized cooler wagon

An exciting, unique invention the Coolerwagon, is an all terrain motorized beach wagon that is in version 3 of it’s development process. This website critique is of it’s website www.coolerwagon.com where you can see the progress of the Coolerwagon’s development and buy other beach items that you might need for a relaxing day out in the sun.

Overall Improvements

• The overall look of the website can be cleaned up and brought up to today’s standards. But the navigation is easily found and clear to understand, which really important for a website.

• Make all your text the same size and the same font to keep consistent throughout the site.

Homepage

• Remove ALL sound. The sound of the Seagulls might of seemed like a good idea to make the people feel like they’re at the beach, but it’s actually doing the opposite. People visiting your website could be at work and you don’t want them to get in trouble.

• The header could be cleaned up a little to make it look more professional and showcase your product better.

• Take off the emphasis on the “latest news” and create a call-to-action for your visitors to follow. Right now your homepage serves just as an information page and doesn’t prompt the user to act. When you ask the user to perform some kind of a task on your site and they do it, it shows you that they’re interested in what you’re offering and that could lead to a sale. This could be something simple as having a button that say “View our Coolrwagon Video” or something similar to that.

More website critiques

Of course there are more things to review to make this website better such as search engine optimization, but this is a whole different subject and will require it’s own review.

If you’re reading this review and want to add more suggestions, please add your comments below.

Disclaimer

The video website critique and suggestions are for you to review and take what you feel will better your business website. There’s no guarantee that the suggestions mentioned will improve your business. Design Leap is not held responsible for any negative outcome.